We are one of the first estate agents in the country with the ability to take aerial photographs and film from up to 400ft.
It is widely accepted that images are more important than the written word when marketing a property online. With the huge improvements in broadband and smartphones with 4g and 3g capability, video is a stunning way to engage with the consumer.
As technology moves forward, aerial filming with drones has become an affordable reality. It shows how the property relates to the landscape around it and shows the extent of the property in a tangible way.
This innovative new video tour service from Country Properties is ideal for houses that are set in extensive gardens and grounds. There are restrictions on where the drone can be flown, the principal one of which is that it must be 50 metres from other properties and people (unless we have consent from the property owner or person).
Video tours have already been frequently used by estate agents in the US and research has demonstrated that one minute of video is equal to the value of 1.8 million words (Forrester Research), and real estate listings with videos receive 403% more enquiries than those without videos (DigitalSherpa).
Anthony Fox comments "We’re always looking for new ways to market our customers' properties.
Video tours with the use of drones and hand-held cameras is arguably the most exciting estate agency innovation in recent times. The feedback we’ve received so far has been fantastic. The professional videos are not only a brilliant indication of how the property stands and what its surroundings are like, but we put them together in an elegant and cinematic way; making our clients' properties stand out against the competition.
For the technically minded, we use a DJI Phantom 3 Professional (drone) carrying a 4k video camera which can also take high quality stills. The camera is in a stabilization system controlled by a sophisticated GPS (Global Positioning System) for smooth operation even in windy conditions."
Anthony adds: "It’s an exciting new service that is offered by very few of our competitors. It is accepted that video is an incredibly effective marketing tool and I feel this will give many of our clients the edge when selling their properties.”